The Simplicity Shift
The Simplicity Shift
High tech products have historically had notoriously poor design. Fortunately, companies have recently started to embrace user centered design practices. This transition hasn't been smooth, however, as many companies have trouble transferring good design into final, shipping products. There is a political/cultural disconnect between the corporate desire for good design and the corporate culture that implements it. The Simplicity Shift is about shifting a company's culture to value, discover and implement Simplicity, creating well designed products. For most companies, Product Design is not a first class citizen, it is something locked into a 'design department' and done as a subtask of a larger sequential process. For companies to truly create breakthrough, easy to use products, they must elevate design so that its terms and tools are shared by everyone in the team. Design is a strategic tool that must become a part of how everyone in the company thinks, acts, and, most importantly, makes decisions.
- Practitioner's book about making design work
- Lots of examples from real world projects
- Design exercises which illustrate the points made
Reviews & endorsements
'The conversational writing style and the excellent instructive examples make the book appealing not only to technology experts, but also to managers and to consumers of products and services who sometimes (or often) wonder why it is so difficult to use something …'. Computing Reviews
Product details
No date availablePaperback
9780521527491
182 pages
229 × 152 × 11 mm
0.25kg
Table of Contents
- 1. Motivation
- 2. Vocabulary
- 3. Why is bad design such good business?
- 4. User blindness
- 5. Design interlude - redesigning a timer thermostat
- 6. Feature blindness
- 7. Design interlude - redesigning a digital jukebox
- 8. Innovation blindness
- 9. Design interlude - mobile phones
- 10. Conclusion.
